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About Us

Our Story

Making family holidays stylish, safe, and stress-free since 2007.

Travelling with babies and toddlers isn’t always easy. As parents, we know the packing lists feel endless, and finding places that are truly baby-friendly can be overwhelming. That’s why Baby Friendly Boltholes was born – to take the guesswork out of family holidays and help parents travel with confidence.

Founded in 2007 by a new mum frustrated by the lack of stylish yet practical holiday options, BFB has grown into the UK’s leading curated collection of baby and toddler-friendly stays. Every property is handpicked and vetted by real parents to ensure it meets our high standards for safety, comfort, and design – because parents deserve holidays that are as relaxing and inspiring as they are practical.

Children playing together at outdoor resort activities and recreation area
Our Mission

Travel Confidently With Your Little Ones

Our mission is simple:

To help families with babies and toddlers enjoy stress-free, stylish holidays. We believe you shouldn’t have to choose between a beautiful property and practical baby-friendly features. At BFB, you get both.

Why Choose

Baby Friendly Boltholes?

Vetted by Parents

Every property checked by parents for real-life family suitability.

Baby & Toddler Essentials

Highchairs, cots, stair gates, toys, and more provided as standard.

Stylish Stays

Boutique cottages, villas, and hotels with no compromise on design.

Safety First

From stair gates to fenced gardens, your little one’s safety is our priority.

Stress-Free Booking

Easy online booking with live availability and clear property details.

Smiling child portrait at family-friendly vacation destination
Meet The Founder

Sian Williams

BFB Founder and frazzled mum!

Baby-Friendly Boltholes is my second baby. My first was born in July 2005 and opened my eyes to a whole new world of holidays. After a 12-year career spent in the luxury travel business, I’ll admit to being a little bit spoilt when it comes to the style, attention to detail and facilities I expect when I stay somewhere and this inspired me to launch Baby-Friendly Boltholes. Like most parents, I thought holidays and mini-breaks would never be the same again with a baby or toddler in tow.

Thankfully I was wrong. Friends and colleagues in the tourism industry and the travel media came forward with recommendations that promised I wouldn’t have to sacrifice my tastes for my toddler or return needing another break to recover!

Before I knew it, I had a list of baby-friendly accommodation that I’d not just be happy to visit, but actually excited by the prospect and I decided to spread the word via Baby-Friendly Boltholes. So, if you’re looking for somewhere that combines taste with toddlers and most importantly is run by the kind of people who know that it takes far more than a travel cot and a highchair to make a family-friendly holiday, look no further!

Client Testimonials

What Parents Say About BFB

4.8 Rating

20 Reviews

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